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Alaminos Milk Star  Fresh Goat's Milk

Joey Tapay, Rene Almeda and Mayor Jess Mateo ( L to R)


500 Participants of the 18th Dairy Congress

It was an interesting afternoon meeting the big wigs of Dairying in the Philippines. Dad Rene had a talk with Ed Soriano of Hacienda Macalaun and they talk about Nestle pulling out its fresh milk at the chillers in the Supermarkets. Got to meet Executive Director of PCC Dr. Arnel DelBarro a friend from wayback, Ex Mayor Jess Mateo,feedlot buddies of dad Rene in the nineties. Joey Tapay of Sta Maria Dairy Farm and Edwin Sanches of BADACO and Juan Paez Lozano, Dairy CON Chairman.

Bought some Mulato II ( Brachiaria hybrid) and Mombasa (Panicum maximum) guinea from the NDA booth. Mulato is similar to signal grass and is highly palatable. More suitable for grazing with potential of 25 to 30 T DM/ha/year and  17% protein. Mombasa a vigorous tall leafy grass with high nutritive values. Suitable for cut and carry operation. We will try the new seeds NDA is promoting in Alaminos and see how it goes.


AGF CI 87, Purebred Saanen Doe with herTwin Kid Does out of Noble Springs Justin
AGF CI 87, Purebred Saanen Doe with herTwin Kid Does out of Noble Springs Justin

Saanen Breed Improvement Program
April 26, 2015

Twin purebred Saanen kid does of AGF CI 87 with Noble Spring NSME Justin as sire. Kidding date April 22, 2015. Breeding purebred Saanens under the tropical climate of the Philippines is always a challenge. Saanens were bred under temperate condition that is why adaptability issues always crops up in the tropics. Selecting the Saanen family that have adapted well in the tropics takes a long time.

Saanen breed improvement program is moving forward, the kid does comes from outstanding line of Caprikorn Zurich Cast Iron and Noble Springs Justin. The progenies of this breeding will be bred to Redwood Hill Pippen.

Scott Bice, manager of Redwood Hill Dairy and Creamery has strongly recommended this young buck of Cardamon for the Saanen breed improvement program in Alaminos. Cardamon has a lifetime record of 9,820 lbs of milk in 732 days in lactation. She has an impressive 13.4 lbs of milk average per day, in kilos that is 6 kilos per day.

We have named the young Saanen buck Pippen. Pippen's sire is des-Ruhigestelle Eclipse a proven buck producing daughters that have a will to milk in Redwood Hill. Pippen has strong structure in his feet which is lacking with our local born Saanens.

We are excited what this planned breeding will bring in 2016 for the Saanen breed improvement program.

White Cheese
White Cheese

Value Added Product Today Goat's Cheese Kesong Puti
April 26, 2015

Value added products adds to the profitability of a dairy goat enterprise. At Alaminos Goat Farm we are slowly adding goat's cheese kesong puti to the list of value added products we are focusing in producing regularly in Alaminos.


Vacuum Packed Goat Cheese Kesong Puti
Vacuum Packed Goat Cheese Kesong Puti

The Alaminos Milk Star goat's cheese is an improved version of the local Kesong puti. Milk Star goat's cheese has less moisture and is finer and smooth when you eat it. To reduce the moisture we drain the goat's cheese in the chiller for 72 hours. Turning and pressing it everyday. As an added feature in packaging we had the goat cheese vacuum packed.

Young Doelings of Batch 2015 of the Dairy Breed Improvement Program
Young Doelings of Batch 2015 of the Dairy Breed Improvement Program

Batch 2015, Doelings of the Dairy Breed Improvement Program
April 22, 2015

Batch 2015 of the dairy breed improvement program is moving forward. Healthy, smooth and shinny hair coat points to a very successful year in 2016. We have committed to sell 50% of Batch 2015 to loyal customers and friends. As a business proposition it will be very attractive for AGF with the cash flow generated. It will also give us the opportunity to find out how they will perform in another setting outside Alaminos Goat Farm.

Alaminos Anglo Dairy Line (AADL) Doelngs
Alaminos Anglo Dairy Line (AADL) Doelngs

The American lined Anglo Nubians doelings  will be our foundation stock for the AADL breeding program. They would also be used for the Anglo Saanen cross breeding program. Things are looking very good for the dairy breed improvement program as it enters the commercial production phase. More dairy breeders would be available in 2016, the only thing needed is for you to place your reservation early for next years production.

Alaminos Milk Star Goat's Milk
Alaminos Milk Star Goat's Milk

Alaminos Milk Star Goat's Milk, Looking Back
April 16, 2015

We continue to produce more Alaminos Milk Star goat's milk today as the milking season begins at Alaminos Goat Farm

I remember in 2005, we started breeding Boer Goats in Alaminos. In 2006 we imported 80 full blood boers from Australia. In 2007, we imported over a hundred heads of pure and commercial Saanen from Australia. In 2008 we wanted to do value added products from goats as a business model for a profitable goat enterprise.

In 2009, we did a goat meat standard work with BAI APDC and FGASPAPI in Marulas, Valenzuela. Value added products like choice goat meat cuts, sausages, goat skin on leather and goat leather were the value added products of that work. In costing we did our estimate showed it effectively raise margins of slaughtering Boer goats by 20% compared to selling it live at Php 125 pesos per kilo ex farm in 2009.

We also did a milk recording project of dairy goats with PCAARRD and NDA. Later on we did research work with BAI Research and BAR, Mallungay as alternative feeds for dairy goats. Side by side with the Malunggay research we did a parallel study with Indigofera.

From the results of the research studies we did with government, AGF decided to shift focus from the original meat type to dairy goat type operation. Comparing the return on investment of a goat meat type enterprise with a goat milk production enterprise showed double on return of investment.

In 2008, we made history in Philippine Agriculture when we brought Alaminos Milk Star goat's milk to the supermarket trade in Metro Manila. It was a first in Philippine agriculture with goat's milk hitting the shelves of selected supermarket in Metro Manila for the first time. This opened the eyes of government, agri-entrepreneurs, goat farmers and state colleges that indeed you can milk temperate dairy goats at a profit under the tropical climate of the Phillipines as shown by our experience at Alaminos Goat Farm .


Centris Weekend Market 2011
Centris Weekend Market 2011

Weekend Markets, Trade Show, What is its Relevance for AGF MilkStar Products  

April 12, 2011  


People always asked us why do we take the time and effort to go every Sunday to sell at Centris Weekend Market. Do you make a lot of money selling at the weekend market? Selling at the weekend market is part of a bigger picture. It is a cost effective way of marketing and promoting  Alaminos Milk Star products.
This gives us an opportunity to be in touch directly with consumers of Milk Star goat’s milk for our marketing research to find out why our consumers choose to drink Milk Star goat’s milk. Centris location at the corner of Edsa and Quezon Avenue provides us with an ideal distribution point  for the eastern side of Metro Manila.


The weekend market and the trade shows we have joined have given us a wealth of information about Milk Star consumers. Let me share with you our findings wherein we’ve grouped our consumers into different clusters.  


The most common trend we’ve seen among our Milk Star (MS) consumers is their choice of a healthy lifestyle albeit their choice to drink goats milk. This group of our consumers is more conscious of both their choices in food and drink. One thing they prefer about Milk Star is that it is fresh, unlike the milk widely available in supermarkets which although claim to be fresh, have actually been already processed and fortified with additives.  
Some consumers of people in this group have family members who have been diagnosed with cancer and was advised to take fresh milk while some are being careful about getting sick and therefore prefer to take the necessary precautions which means switching to organic, healthy unprocessed food and drink. Some of the consumers in this group have put a creative spin to drinking goats milk – using it to make healthy shakes, adding it to their food while cooking and the like.

Second trend we observed is consumers who drink MS because they suffer from slow digestion and constipation. In this cluster, we found a wide array of individuals from middle aged people to those who belong in the older generations. They say that drinking goats milk regularized and has actually improved their bowel movement.
Third trend we found is the group we classified under the lactose intolerant. Here we found mothers switching the type of milk for their children who suffer from lactose intolerance after drinking cow’s milk but are more receptive when they drank goats milk. Some of them switched because of their doctor’s recommendations while others have done their own research and became aware of this particular benefit in drinking goats milk.
Fourth, we made a separate cluster for our Chinese market (which we’ve found in Binondo area, San Juan among others). The Filipino Chinese was easy to penetrate as we found that they are the most open to drinking goats milk. The elder Chinese who originally came from China before residing here in the country know the health benefits of drinking fresh goat’s milk (as this is widely available in provinces back in Mainland China). They say that fresh goat’s milk is a good natural food complete with the essential vitamins and minerals that the human body needs to stay healthy.
We also found that a common reason why this group drinks goats milk in is that they like the taste of goats milk and prefer it over other types of milk. We also have a classification of MS consumers who have various other reasons for buying goats milk. Some use the milk for culinary purposes. They use milk as an ingredient to make cheese and yogurt. Some have expressed their interest in making products for personal care such as goats milk soap, lotion and body wash. Also, we have consumers who feed goats milk to their pet dogs – something which we’ve done in Alaminos Goat Farm to nurse our puppies.
Finally, we also came up with a group which we’ve significantly classified as the CURIOUS group. We personally come across this type of consumers weekly through the Sunday Market and also when we join trade shows. They are those who try the milk because they’ve heard about it vaguely or because they’ve seen other people try it. From this group, we often receive a variety of feedbacks which we take into consideration to analyze how to further penetrate the market. Often, this group asks us the advantages of drinking goats milk over other types of milk such as carabao’s, soy and cow’s milk.
Toti with Tessa Jasmines at her Marketing Class at UP Dilliman, Case Study, Milk Star Marketing Plan
Toti with Tessa Jasmines at her Marketing Class at UP Dilliman, Case Study, Milk Star Marketing Plan
From the findings of our research, we realize that we are still left with the big sphere of those in the market who are not informed about the benefits not only of GOATS milk but also of buying natural, fresh products. Ever since Milk Star entered the market in 2007, we have always searched for the health benefits of goats milk, reading materials from the internet as references and also reading studies, journal articles on the matter. The data and information that we’ve gathered through researching will only get us so far because most of these claims are still presently being debated upon.
The value of the marketing research we conducted this past few months is that we are able to collate data of actual Milk Star consumers and drinkers who have personal experiences of drinking goats milk.

We find that these testimonials are priceless as we can share with other consumers what Milk Star Patrons like about goats milk.
Furthermore, in our personal encounters with people who have bought our milk along with the variety of their feedback and comments, we realized that even the not to positive comments like "Lasang kambing” shouldn’t bring us down. We sell goats milk. It is not unusual to find traces of this taste the first time after trying it. Maybe it’s because of one’s preconcieved notions or one is looking for goaty taste.
We continue to search for cost effective ways to market Alaminos Milk Star goat’s milk. The way we look at it at the present level of Alaminos Goat Farm (AGF) goat milk production we have found our mark. Experience have also taught us the importance of location in selling, the outlet should be  located in areas where the target market is.
AGF projects to double production in two years time as it completes its dairy breed improvement and expansion program. When AGF doubles production in two years time it will be a totally different ballgame marketing wise to move the increase volume of goat’s milk products produced to the market.  More value added products would be develop and focus on active  direct sellers to deliver farm fresh goat's milk  to consumers doorstep directly.

The A2  Milk of Choice,  Goat’s Milk

April 12, 2014


Since we first launched Milk Star Fresh Goats Milk in the market back in 2007, we have shared various research indicating the health benefits of goats milk. IN fact, it can be said that we are strong advocates of choosing the best and healthiest kind of milk for your family. With the support of research and studies, we can proudly claim that goats milk is a healthy milk choice as compared to other kinds of milk. That is why when new knowledge comes our way, we feel the need to share it with fellow-goats milk lovers as well.


Recently, our team came across a new study regarding goats milk courtesy of a friend from Australia.  Basically, it reiterated what we already knew – goats milk is easily digestible with its 2% curd (as compared to cow’s milk at 10%). A softer curd means a faster digestion of milk proteins in one’s stomach. At the same time, it has also introduced us to the two types of beta casein that is contained in milk.



"Beta-casein is a protein that contains bioactive peptides and opioids. Bioactive peptides are important for protecting the undeveloped immune system of newborns, and stimulate the growth and development of organs like the gastrointestinal tract and gut.”


The 2 kinds of Beta Casein are called A1 Beta Casein and A2 beta casein.


Goats milk contains the better kind of beta-casein called A2 Beta Casein. Why do we claim that it is the better kind of beta-casein? Research shows that A1 Beta Casein, found in cow’s milk, releases a harmful kind of opiod (called BCM7) which may trigger the onset of heart disease, diabetes, autism and schizophrenia, and possibly other diseases. On the other hand, A2 Beta Casein is the "safe” kind and is the healthier choice if you are avoiding A1 Beta Casein.


In fact, doctors recommend goats milk for their patients who require a gluten-free diet. Goats milk’s A2 Beta-Casein will NOT cause the harmful effects previously mentioned. There is still a need to gather more information on why this is so but a gluten free diet has shown to be effective in alleviating symptoms of schizophrenia and autism.


Thus, we find another emerging research that identifies goats milk as a milk of choice for both its nutrients and health benefits. Looking forward to reading more information on this matter.


For further details on beta casein, I encourage you to read about the technical details on the matter through the following references –



Udderly New Insight About Milk and Autism: An Emerging New Hypothesis on A1 and A2 Beta-Casein

February 8, 2011 • Categories: Autism News, Food & Nutrients, Scientific Research • by Julie Matthews



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Alaminos Goat Farm

Art Almeda
Maharlika Highway Back Iglesia Ni Cristo Church
Alaminos, Laguna, PH
0917 500 4294 - 0917 500 1982

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